A survey of 1000 households carried out by Access Self Storage has revealed that there are certain things that most Britons simply can’t bear to part with. Childhood toys and possessions came up again and again, along with clothes, wedding memorabilia, and old electrical goods.

Interestingly, the survey revealed that men are more sentimental than women, with 67% of men saying that they would keep photographs of friends and family compared to just 49% of women. Men were also more likely to say they would keep a gift they were given, 24%, compared to just 11% of women. Women can’t bear to get rid of old clothes though, with 36% admitting that there were items of clothing that they wanted to keep forever, compared to just 9% of men.

It seems to us that Access are doing a fantastic job for the whole industry by running these surveys. Why not let them inform your marketing next time you are on the hunt for new self storage customers? Perhaps a leaflet addressed to men with pictures of Scalextric tracks and photo albums will be just the thing to get your occupancy rate rocketing.